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张洪精神 The Philosophy of Cheong Hoong

张洪


一份土产,载满了南洋风味的记忆图像

"张洪"是大马1957年独立后,一个土生土长,代表着在这个年代成长的中生代华裔子弟,他走遍大城小镇,见证了大马多元种族文化时代的岁月变迁,新旧交替。心中惦记的始终是他那一份传统的根源与不变的味道。对自己种族与国家的那份情怀与使命一往情深,不离不弃。

本着对生命一种最初衷的热诚,他展开了一段充满南洋风味的寻根之旅,花了10年光景,搜罗大马60多种美味土产,把各州多元化种族风味的根源找回来,并将传统特产加以研制,发扬光大,和大家分享这段传统永恒不变的味道。

张洪代表一个时代的使命,是大马华人与友族共同的记忆与名字,他告诉了我们有一种味道是永不变更,那就是浓浓的人情味。榴莲糕、椰子糖、鸡仔饼(黑芝麻)、淡汶饼......都能在张洪的寻根旅程中找到回忆。不管天地岁月沧桑变化,请记得让张洪带你品尝最根源的味道,缅怀最纯朴的乡土情怀。


 

 

张洪精神


张洪择善固执,秉承眷恋乡土之精神,视返璞归真为己任。慨叹制式化食品泛滥,立愿展开漫长旅程,要把美食的灵魂找回来;他坚持原汁原味,不可与色素化学加工结缘;头顶炎热阳光,不辞劳苦,穿州过省,其兄老张更坚持此精神,北至国外,日试百珍百味,终有所成。张家庄的欢乐就是天下人尽尝自家的累累硕果,故此开辟了“张洪”和“老张记”两大品牌。

 

 

张洪的含义


马来西亚独一汇集各州道地土产的 “张洪” 它让你回味乡土情怀。。。。

 

 

 

张洪愿景:


张洪十年宏愿,惠及世界各地,点燃大马多元文化特产。
 

 

 

张洪理念:


齐心创造   富荣共享

服务至真   以客为尊

创新领导   坚持环保

 

 

 

张洪使命:


张洪赋予文化生命   宣扬马来西亚文化特产

 

 

 

Cheong Hoong


"Cheong Hoong" has been a local brand since Malaysia independence in 1957, representing Chinese middle-aged entrepreneurship in that era. Cheong Hoong's products are derived from the heritage of multiracial culture and harmonious bonding, as well as a synergy of old and new savour of all time. In essence Cheong Hoong reflects traditional roots and unchanging flavours to cherish the everlasting love for the land and nation.

 

Through perseverance and passion to live life to the fullest, Cheong Hoong ventured into a "roots finding" journey of Nanyang flavour for ten years. The determination bears fruit of more than 60 delicious native products which have been creatively blended by multiracial communities' traditional delicacies.

 

Cheong Hoong represents a generation mission lasts for decades, and has become the collective memories and household name to Chinese and other races. Because from the new taste we know that something can not be replaced or even changed --- human sentiment. Durian cake, first grade coconut candy, chicken flavoured thin biscuit (black sesame), tambun biscuits and etc, all these trigger our nostalgia alongside Cheong Hoong's "roots finding" journey. Throughout the changing times Cheong Hoong presents you the original flavour of local delicacies and pure love of the pristine homeland.

 

 

The Spirit of Cheong Hoong


Cheong Hoong in his quest for his roots has chosen nothing but the finest culinary delights to represent the past. He holds strongly to the principle of 'back to the basics' eschewing the excessive use of artificial chemical-based flavours in food.

 

Vowing to bring back the essence of good food, he has arduously traveled from state to state to bring these products. Similarly, his elder brother holds firmly to his belief, travelling northwards until Overseas to try thousands of delicacies in order to come out with products which live up to the two prestigious brands: "Cheong Hoong" and "Lao Zhang Ji".

 

 

About Cheong Hoong


The only brand with a wide collection of native products from various states of Malaysia ... & recalls the taste of homeland.

 

 

Cheong Hoong Vision


Cheong Hoong's 10 years vision to globalize Malaysia's multi-cultural local specialities and their benefits worldwide.

 

 

Cheong Hoong Belief


Greating Together, Sharing Wealth, Be Sincere and Customer Oriented, Innovative Leadership, Insistence on Environmental Protection.

 

 

Cheong Hoong Mission


To enliven and broaden Malaysia's cultural products with Cheong Hoong.